About Us
Capture Everything Apparel: For Creators, By a Creator
Every great story begins with a question. For me, that question hit on a busy street in Toronto, camera in hand, chasing the kind of light that transforms an ordinary moment into something extraordinary. My gear was perfect—lenses carefully selected, settings dialed in. But my clothing? It wasn’t me.
As a photographer, I’d spent years perfecting my craft—learning to see the world differently, capturing the beauty others might miss. But I kept running into the same issue: What do you wear when your work takes you everywhere? Whether shooting properties for real estate agents, street photography, or an outdoor portrait session, I was tired of juggling between functionality, comfort, and style. I wasn’t just a photographer; I was a storyteller, and I wanted my clothing to reflect the same care and purpose I brought to my art.
That’s where Capture Everything began—with a desire to create more than just clothes. I wanted to design to standout as a creators.
Clothing with Purpose
At Capture Everything Apparel, we design for the creators who move between worlds. Our hoodies, crewnecks, and t-shirts aren’t just garments—they’re tools, built to support the unique needs of photographers, videographers, and visual storytellers. They bridge the gap between style and functionality, offering solutions to the everyday challenges that creators face.
- Made for Movement: Whether you’re bending low for the perfect shot or spending hours adjusting lighting, our apparel is designed to move with you, not against you. With thoughtful fits—not too tight, not too loose—you’ll stay comfortable no matter how you work.
- Durable Comfort: Long days on location demand reliability. Our materials are soft, breathable, and made to last, giving you the confidence that your gear (and your outfit) won’t let you down.
- Timeless Style: You’re not just behind the lens—you’re out in the world. Whether you’re working with clients, meeting collaborators, or grabbing coffee after a shoot, our minimalist designs give you that professional, approachable look without overthinking it.
Born from the Creative Hustle
This isn’t just clothing—it’s a reflection of the life we lead as creators. Every piece of Capture Everything Apparel carries the spirit of the grind: early mornings chasing golden hour, late nights editing, the thrill of getting “the shot.” I didn’t create this brand to sell hoodies; I created it because I knew the struggle of being behind the scenes, constantly adapting to environments and challenges, with no clothing designed to meet the realities of our craft.
- Built for Connection: Our designs reflect more than functionality; they’re about creating a sense of belonging. When you wear Capture Everything, you’re part of a community of people who see the world differently, who work tirelessly to tell stories, and who live for the moments others overlook.
- For Creators, By a Creator: Every stitch reflects my journey as a photographer, and every design is informed by the needs of people like us. These aren’t mass-produced clothes designed by someone who’s never picked up a camera. They’re intentional, inspired by the life we lead.
Our Mission
At the core of Capture Everything Apparel is a simple but powerful mission: to give creators like you a wardrobe that works as hard as you do. Our hoodies, crewnecks, and t-shirts are designed to:
- Celebrate Your Craft: With sleek, understated designs, you can wear your creative identity proudly, whether you're on the job or just walking through the city seeking inspiration.
- Simplify Your Life: No more struggling to decide what to wear. Capture Everything Apparel transitions seamlessly from casual to professional, so you can focus on your art, not your outfit.
- Inspire Creativity: Our clothing is a blank canvas, a reminder to always look closer, frame differently, and tell stories no one else can.
The Story You Wear
Photography and videography are more than art—they’re ways of seeing the world. At Capture Everything Apparel, we believe your clothing should tell a story too: about who you are, what you do, and the vision you bring to life every day.
When you wear one of our hoodies, you’re not just throwing on a piece of fabric. You’re putting on the uniform of a creator. You’re stepping into a global community of storytellers who don’t just capture moments—they capture everything.
This isn’t just clothing. This is a movement. And it starts with you.